Up until now dating apps, not to be confused with online dating websites, have had a male heavy demographic —that is, until Tinder came along. Tinder is the latest in a slew of location based hook-up partner finding apps that use GPS to locate future sex-mates. It's like Grindr for straight people.
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In Defense of the Dating Spreadsheet. So far hook-up apps haven't catered to women because they lack certain protections that the XX-demographic likes when meeting potential sexual partners, argues Friedman: The app syncs up with the social network in a "cleverly discreet" way, as Wortham puts it.
It uses all the data and information people put into the social network, without broadcasting anything to the rest of the social network.