By now you have done your homework from the last article and know what product to market first. Through your research, you have figured out everything you could about the clientele that buy that particular product so you can now learn what to say to them.
There are a few keys things to learn when designing postcards for marketing. Aesthetics is not the 1 aspect of a card.
You can have all the aesthetics in the world — beautiful colors, beautiful font, pretty pictures and it could pull nothing. To give you an example: This was many years ago. It was a furniture guy that sold furniture at cut rate prices. His commercials were actually obnoxious. He jumped up and down and said how he could save you money! But they the commercials pulled. He became larger than life.
And even when he expanded and moved into bigger quarters, etc. Only sometimes to mix it up a bit, he would have others jump How to make money with postcards and down and profess he'd save you money. Case in point — what he did worked. He got an emotional response from the viewers that watched his commercials.
So, back to your postcard — I'm going to show you how to get your market responding to your promotion. It's really not that mysterious. A clear, bold headline. On front of the postcard or mailer there should be one central message. The best way to achieve that is with a headline that's not cluttered up with other text. It should be large enough that it's the first thing that's noticed. A graphic that supports the message. The graphic should be very easy to understand.
It should also add to the message the headline is trying to convey. For instance, if you are trying to get people to understand that they can get money out of their home, you could show a house bricked of dollar bills. That graphic reinforces the message more than a simple picture of a home.
You need to make the headline and other text stand out by using a color that stands out from the background color. Subheads that lead into text. If you have a couple of paragraphs of How to make money with postcards with no lead in, there's nothing to entice people to actually read the copy.
In other words, a subhead will give people a place to start reading. If you have a small amount of words, you may be able to get away with it. But if the text gets any longer, the average reader's attention span is not that long — especially with direct mail — so that reader will want to have some guideposts along the way.
Your eyes need to comfortably and easily trail the postcard while reading. Too much text all the same size looks too busy and right off the bat you've lost them. One of the biggest errors people make in advertising is stating features, rather than benefits. For example, never assume recipients automatically know what benefit can be derived from a lower interest rate on their mortgage. It may seem like a no-brainer.
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But people have to be told. Your company name and logo. Although this needs to be on the mailer, it shouldn't overshadow the offer. Customers care most about what you can do for them. Tell prospects exactly what you want them to do. This again may sound too simple to point out, but believe me — I have seen postcards with no call to action. Provide your name, phone number, and Web address directly following the call to action. Whatever you ask prospects to do, give them the means to do it easily.
A return address ensures you'll get returned mail from the post office and sends a message that you're an established professional. People feel better knowing the company they're dealing with has an actual location rather than How to make money with postcards P.
How do you figure out what headline, graphic or color to use?
These two market segments present...
Well, you have to BE that client. You have to pretend you ARE them. There is a monkey loose in your office and you can't seem to get any work done. The only solution is to catch the little distraction and FedEx him back to the jungle that he came from. How do you catch a monkey? You have to get into his head, think like him. Every potential customer is like the monkey.
Planning and Preparation to Sell...
They are going to do whatever they want unless you can persuade them to listen to you. A monkey is a simple animal so you can probably get his attention with the stereotypical banana. Human beings on the other hand are extremely complex. Then you add in the fact that the mailing list is targeted and it can get quite challenging.
Getting Your Card printed: Balancing...
Following are a few examples:. Probably a woman over the age of Pretend you are a woman over 40 with lines and wrinkles around your eyes and mouth — and they are getting worse and worse each day.
Did you do it? Now, how bombarded with advertising is this woman over 40 that you're being? Just think about it. So how are you going to communicate to her in an ad to get her to respond? Maybe the benefit is getting cash to pay off their debt; maybe it's paying for college, or even lowering their monthly payments.
There is no real way to tell just by looking at the situation. Now you are going to have to do some research. And hopefully, you already did that after reading my last article. Research can be as in depth as actually phoning some of your past clients or just asking yourself these questions:. It is not always obvious what is going to be the benefit that is going to pull the most response.
Use your three assets Reasoning, Experience and Research to get as close as possible. As time goes on you will build up your experience, but in the beginning you will need to rely more heavily on your Reasoning and Research. Now back to the targeted family that we want to refinance their home. Kids can be pretty expensive.
So, why would you like to refinance? This particular postcard pulled extremely well for Riverbend Mortgage. Wayne Laverdiere, a Managing Partner of Riverbend, said that his response percentage has increased with each mailing. The more you mail to your prospective clients, the more credibility you have with them and eventually the in-bound communication will start to snowball.
They key point about this design was not only to show how much better one's life could be with lower financing rates, but connecting the graphic to the region in which Riverbend operates. The real estate in those surrounding areas of Maine and New Hampshire are prime locations for vacation and dream homes on the water. Not to mention that Wayne is a boat enthusiast himself. We How to make money with postcards be trying other designs in the future, but we will always have that one.
Now that you have the skinny of the many marketing tips I have for mortgage brokers, figure out what to say and how your postcard design should look; then compare it with the 10 elements check How to make money with postcards in this article. You just got the inside scoop on being a graphic designer.
Put it to good use and start creating direct mail pieces that really pull! Joy Gendusa founded PostcardMania in with a phone, computer and no capital investment.
Since then, she has grown the company into one of the nation's How to make money with postcards effective direct mail marketing firms, specializing in postcard marketing for small to large-sized businesses. Over the years, she expanded to offer mailing list acquisition, website development, email marketing—all while continuing to educate clients with free marketing advice.
If you would like to interview Joy or book her as a speaker, please email joyspeak postcardmania. Effective Postcard Design By now you have done your homework from the last article and know what product to market first.
You can use fear or humor to get attention. What does an annoying monkey have to do with Marketing Design? Following are a few examples: Wrinkle Reducing Eye Cream. Looking for quick cash ideas? Here is a simple way you can make some extra money using nothing but the pictures taken on their cellphone.
These two market segments present an opportunity for an entrepreneur to create a postcard product and make money with postcards. The overhead costs are. Posts about Postcard Programs written by bradkamanskisworkathomeblog.
HOW TO MAKE OVER $, IN 5 MONTHS BY MAILING SIMPLE POSTCARDS? BLOGS ADVERTISE WITH US HELP DESK. THESE TWO MARKET SEGMENTS PRESENT AN OPPORTUNITY FOR AN ENTREPRENEUR TO CREATE... BY NOW YOU HAVE DONE YOUR HOMEWORK FROM THE LAST ARTICLE AND KNOW WHAT PRODUCT TO MARKET FIRST.
Postcard Programs | Make Money With Mail Order! There are a few keys things to learn when designing postcards... How to Make Money With Postcards | Bizfluent But you're in luck: With the right preparation, cheap postcards are the easiest way to make money... Quick Cash Ideas: Make Postcards from Pictures Taken on Your Phone - MoneyPantry Posts about Postcard Programs written by bradkamanskisworkathomeblog. “I started making more money brokering printing services than selling a response not a design award, so we...
Since cell phones concession for us to secure a camera at all times, populous of us from gained an liking for taking pictures. This is an especially good recourse if you be subjected to a nice camera! Plus, there are postcards in on the verge of every store, and those are something but a artwork on a beneficent index card.
Come what may, passing over those barriers is what will set you above other would-be photographers. You arrange to manage yourself correctly if you want to effect up in the black instead of in the red.
There are other ways to cajole money by selling the photos as-is, such as the ways discussed here. As you can figure, the impression that you believe is going to be important to whether or not your postcard compel be successful.
It seems complicated, after all— finding distributors, setting prices, etc. The process is more simple than you might feel, as long as you keep a few key articles in mind.
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