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How to make money with postcards

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Hot xXx Video How to make money with postcards.

By now you have done your homework from the last article and know what product to market first. Through your research, you have figured out everything you could about the clientele that buy that particular product so you can now learn what to say to them.

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There are a few keys things to learn when designing postcards for marketing. Aesthetics is not the 1 aspect of a card.

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Does it elicit response? Does it make the prospect want to call you?

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You can have all the aesthetics in the world — beautiful colors, beautiful font, pretty pictures and it could pull nothing. To give you an example: This was many years ago. It was a furniture guy that sold furniture at cut rate prices. His commercials were actually obnoxious. He jumped up and down and said how he could save you money! But they the commercials pulled. He became larger than life.

And even when he expanded and moved into bigger quarters, etc. Only sometimes to mix it up a bit, he would have others jump How to make money with postcards and down and profess he'd save you money. Case in point — what he did worked. He got an emotional response from the viewers that watched his commercials.

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So, back to your postcard — I'm going to show you how to get your market responding to your promotion. It's really not that mysterious. A clear, bold headline. On front of the postcard or mailer there should be one central message. The best way to achieve that is with a headline that's not cluttered up with other text. It should be large enough that it's the first thing that's noticed. A graphic that supports the message. The graphic should be very easy to understand.

It should also add to the message the headline is trying to convey. For instance, if you are trying to get people to understand that they can get money out of their home, you could show a house bricked of dollar bills. That graphic reinforces the message more than a simple picture of a home.

Free Samples!

You need to make the headline and other text stand out by using a color that stands out from the background color. Subheads that lead into text. If you have a couple of paragraphs of How to make money with postcards with no lead in, there's nothing to entice people to actually read the copy.

In other words, a subhead will give people a place to start reading. If you have a small amount of words, you may be able to get away with it. But if the text gets any longer, the average reader's attention span is not that long — especially with direct mail — so that reader will want to have some guideposts along the way.

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Your eyes need to comfortably and easily trail the postcard while reading. Too much text all the same size looks too busy and right off the bat you've lost them. One of the biggest errors people make in advertising is stating features, rather than benefits. For example, never assume recipients automatically know what benefit can be derived from a lower interest rate on their mortgage. It may seem like a no-brainer.


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